When it comes to running a small business, it can be difficult to ensure consistent improvement. However, it’s the only way that you can achieve success. Having a checklist can help you stay on the right path.

There’s a lot that business owners can do to make improvements within a 1-year period. No matter what your customer base might be, here are some small business improvement ideas that will come in handy.  

1. Measure Your Marketing

The first thing you need to do is measure your marketing efforts and the way they affect your customer base. It is crucial that you have a clear idea about which marketing channels are helping to boost sales and which aren’t. It will allow you to identify unsuccessful marketing endeavors or underperforming ones that simply need refining. You need to determine if you are putting your money into the very best campaigns. 

For instance, you can track how people find your website. It might be through a guest post, an advertisement, a landing page, or a referral program. When you know what works, you get to double your efforts and pour more resources on your successful channels to improve performance. 

You just might end up finding new opportunities for growth and expansion during your marketing research. So, diving deeper is worth it on several levels. Fortunately, there are plenty of tools that you can use to evaluate your marketing efforts. Utilize the tools at your disposal to the maximum extent. Take advantage of Google Analytics, various SEO programs, and the professional advice of a marketing or digital marketing specialist. 

2. Upgrade Your Sales Funnel

Next, ‌ensure that your top-of-funnel prospects are converting into leads, and eventually, paying customers. Even if you have lots of prospects within your industry and market, you still have to get them to make a purchase. An area where you can focus on increasing leads is your website. As we live in a digital world, you have to take complete advantage of your website, associated landing pages, and affiliate sites. 

A great way to encourage visitors to provide their contact information is by providing them with something valuable. It could be a free trial, an introductory program,  or even a guided demo. As soon as you have an email address, you should be able to provide perks such as insider tips and exclusive discounts to convert leads. 

Only when you provide something meaningful to potential customers, can you expect them to buy from you and keep coming back for more. Once you get them hooked, you can expect repeat customers who will help drive your business toward success. Also, make sure your rates are in line with the quality of your service and make sense within your market. 

3. Improve Your Online Presence

To grow your small business, you have to boost your online presence. Even simple updates to your website can make a huge difference. It is important that your contact information is easy to find. However, you have to take things up a notch. For instance, if your prospects email or call you, provide amazing customer service to them. You should respond to them immediately to resolve their concerns and establish strong customer relations. 

Make sure your site or sites boast intuitive, easy-to-handle navigation, are clean, modern, and attractive, make sense for your particular industry, and provide important information quickly while keeping customers interested in learning more. 

A popular marketing trend that can help your small business stand out is local SEO (search engine optimization). It will help your company get noticed and attract more customers in no time.

Another vital component of upping your online presence is in taking advantage of social media. You can use Facebook to run specialized ads, provide updates, images and video to your followers, run awesome video ads or informational spots on YouTube and access Twitter, Instagram or TikTok to stay engaged with your audience and customers. Whether or not you like social media, it’s here to stay, and it’s a huge marketplace for business owners willing to jump in. 

4. Invest in Customer Relationships

Even though improving customer relationships is not a new strategy, it remains one of the most important factors in achieving solid results. To get started, you will need to listen to what your customers are looking for. It will allow you to customize your offerings to suit their needs. Take time to get to know your audience.

Ask for detailed feedback about your customers’ thoughts on your brand’s equity, which is its value determined by their perception and experience with your brand. Your brand equity has a major impact on its relevance and longevity. Conduct surveys and read online comments. Perform an analysis of the most frequent requests or suggestions and discuss ways to take advantage of this information with other key decision makers in your organization. 

You will also need to provide outstanding customer service to ensure success. From speedy responses to customer inquiries and simple purchasing and navigation, to offering special deals and reasons for them to remain loyal, there are plenty of ways to improve your relationship with your customers.  

5. Improve Your Finances

To make sure that your business moves in the right direction and doesn’t lose momentum, you have to focus on improving your finances. Take time to analyze your financial performance from every angle. This includes expenses, monthly rents and leases, all funds, loan payments, equity share, employment costs, investments, revenue, property (both real and digital), research and development costs and more. 

If you do not have a dedicated bookkeeper, you need to hire one or outsource the work to an expert bookkeeping service provider. There’s only so much that you can do on your own. It is in your best interest to get help from a professional to better manage your resources, stay current on taxes, navigate the waters during growth periods and economic downturns alike, and spot opportunities you may have missed.

6. Motivate Employees and Boost Morale

You rely on your people, not only to get the job done but to make sure your vision for your organization and your brand is translated effectively to your customers. To do so, you not only have to provide excellent training and follow-up, you need to keep them motivated and happy. Check out the suggestions below to improve employee satisfaction and performance.. 

Recognize Good Work

To get your employees to do their best, you have to recognize and sometimes reward good work. You can do this by offering a personalized gift, a paid day off, or even a small bonus. Occasionally, you can offer stock or small equity share for rising stars and executives. Recognition goes a long way in motivating employees. It makes them feel noticed, and most importantly, valued. Valued employees are also loyal employees. 

Make Work Fun

To avoid burnout and boost motivation levels, try to make work as enjoyable as possible. You can do this by organizing social events, hosting themed get-togethers, providing candy or desserts, playing upbeat music, taking time to simply talk with and get to know each staff member, celebrate employee birthdays and significant life events, and ask employees for their input about how you can make things more fun. There are plenty of ways to get everyone excited about what they do. 

Provide Flexibility 

We live in a period of time where employees cherish flexibility more than anything. This is why you should consider allowing your employees to decide the hours they should work. You could even offer provisions for work-from-home days by adopting a hybrid model. Make sure to allow time off for medical appointments, childcare emergencies, and personal days to improve well-being and motivation levels. 

Ensure Professional Development 

In addition to the above, you can even offer professional development opportunities to motivate workers. Assign a mentor to each individual employee, offer in-house training, or offer to pay for online or certificate courses that improve their performance and value.  

7. Keep Up with Current Trends and Innovate

Lastly, you should also keep up with the latest relevant trends and use this information to develop new products and services. It is impossible to operate your business in isolation. New developments in technology, marketing, products, and communication take place continually. Of course, not all trends are worthy of your attention. But you can absorb the information, analyze it and then make decisions based on the most valuable developments. 

It’s also very important to keep a close eye on the global market because significant developments can dramatically impact your business. Newer products, faster technologies, more cost-effective production standards, all these can potentially drive business away from you toward your competitors. Staying current and engaged means adapting to necessary changes even while you stay true to the core of your business.  

Conclusion

Running a business is a dynamic, ever-changing endeavor. It takes not only vision, heart and will, but a range of skills, a wide knowledge base, great leadership, creativity, adaptability, and more. Long-term success requires an open mind and a readiness to make changes when the market or your audience calls for it. 

When you combine sound business principles and a willingness to innovate with thoughtful leadership and great money management, you’ll have a winning combination year after year. Consider getting an older business mentor as well, to provide you with wisdom you may otherwise not have access to.

Sound accounts helps business owners succeed with custom-fit bookkeeping solutions and better money management. Contact us today to learn more. 

For more information about improving your business, see our frequently asked questions below. 

FAQ

What are some popular small business ideas?

Some popular small business ideas to consider include starting a gym (athletic club), an auto repair shop, restaurant, pub or micro-brewery. Also, consider things like a cleaning business, daycare, an errand-running service, elder care home, construction company, woodworking business, computer repair, second-hand clothing or furniture shop, among others. You can also try becoming a freelancer or independent contractor for other businesses. 

What are some ways to grow your business?

If you are looking to improve and grow your business, here are a few things to consider. 

• Make a clear business plan and set goals.
• Apply best practices used by the world’s most successful business owners
• Educate yourself on every detail of your industry
• Keep financial score: understand your cash flow, debt interest rates and balances, equity, and have a great bookkeeper around to keep you ahead of the curve
• Motivate your workforce by recognizing value, offering bonuses and prizes, more time off, flexible work hours, and promotions
• Monitor all the latest trends and apply this information to developing better brands and new business opportunities
• Understand the positive impact that highly skilled but disadvantaged individuals have on your business
• Understand how economic downturns affect your not only your employees but your brand. Economic downturns can also provide new opportunities for growth as new needs arise during these seasons. 
• Improve your relationship with your prime contractor
• Learn how different cultural and historical beliefs and practices affect the way your brand or business is interpreted within other nations as well as in the United States.
• Consider the advantages of renewable energy.
• Consider using independent contractors for certain jobs
• Sharpen your selling ability with ongoing training or mentorship
• Master business presentations
• Understand your business activity targets and how these should steer your goals
• Consider using high-impact marketing
• Use social media to your advantage
• Upgrade your technology

Where should I look for great business advice?

The internet is full of excellent blogs written by experienced professionals from every field. Find a few that really speak to you and challenge you to break out of your limitations. Read a new book on business strategy, creativity, development, or personal growth every week or month. You’ll be astonished at how much you learn. 

Consider hiring a mentor to walk with you for a while, no matter what stage you’re in. They can help you sharpen your current skills, develop new ones, spot troubled areas, gain an understanding of business law, refine your vision and goals, look for new business opportunities, and become a better leader. Their rates will vary depending on their experience level but it’ll be well-worth your time and money.

The period of time they spend with you can be one of the most impactful seasons in your career. Mentors can add invaluable experience to areas you never knew were falling behind. They also quite often know just how to strengthen and encourage us when we’re feeling lost. Asking for assistance or coaching isn’t a weakness, but a strength. We grow by learning and doing, by using the best of those who’ve gone before us and combining this with our own innovations.